The Channel Company Takes Direct Publication Control of CRN Australia
- Editor
- Feb 3
- 1 min read
What's Happening: The Channel Company is extending CRN's expert channel coverage into Australia and New Zealand by taking direct publication control of CRN Australia, effective April 1, 2025. This move strengthens the company's commitment to delivering exceptional journalism for technology decision makers globally.
The Key Moves:
The Channel Company will directly publish CRN Australia, expanding its global presence.
This follows the 2023 launch of CRN Germany and 2024 launch of CRN Asia.
The expansion aims to provide consistent, performance-driven channel marketing solutions across all regions.
By The Numbers :
The Channel Company now leads IT channel conversations in the US, UK, Germany, APAC, Australia, and New Zealand.
The strategic move is effective April 1, 2025.
EagleTree Capital, the parent company, has $5.3 billion of assets under management.
Key Quotes:
"We're excited to bring our high-quality content and events to the dynamic channel market in Australia and New Zealand," said Alan Loader, Global SVP of Media.
"This expansion is a big win for our audience readers navigating constant change in the tech channel and our technology vendor partners ready to make meaningful, lasting connections with solution providers in the Australia and New Zealand IT channel market," said Matt Yorke, CEO of The Channel Company.
*KQ3*
The Bottom Line: The Channel Company's direct control of CRN Australia marks a significant expansion of its global reach in the IT channel market. This move aims to provide consistent, high-quality journalism and marketing solutions for technology vendors and solution providers in Australia and New Zealand, further solidifying The Channel Company's position as a leader in the global technology industry.
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